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Borrow by
Studio Medium​
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+ Collection-based Branding
+ Brand Communication
+ Promotional Assets
Studio Medium introduces bor(r)o(w) 2.0, a collection that has been explored through necessity. The raw simplicity of each piece is a discovery of the beauty of mending & patchwork, resting on the foundations of the Japanese textile artform, and namesake, ‘Boro’.
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The logo revolves around the visual aesthetics of the collection while keeping the brand logo as the base. The logo and the promotional assets(animation and zines) focus on the patchwork, bright colours, and the concept of 'borrow'
Flatlay of zine "Memories Made" inspired by the collection. The zine revolves around the concept of how memories are made, preserved, and passed down by textiles during their many lives.
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