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NID Logo​
+ Brand Identity
+ Brand communications
NID AP is an Institute of National Importance (INI), renowned internationally as a pioneer for design education in India. The logo is inspired by the Andhra Muggulu (Kolam). The main purpose of Muggulu is to welcome other beings into one’s home and everyday life, promoting harmonious co-existence.
The project was done in collaboration with Shweta Marathe.
- The logo is based on the same grid as the Muggulu.
- The four strokes are each made up of four lines, creating four intersections.
- The close-knit lines of N, I, D represent unity and strength.
- The strokes flow to lead your eye beyond the boundaries, towards a greater whole
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