Vivian Maier​
+ Brand Identity
+ Brand communications
A hypothetical project on creating a brand identity of Vivian Maier, an intensely private person, a street photographer whose work was discovered and recognized after her death.
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What if one day she were to showcase her work?
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V. Maier is an initiative that lets us peek into a spontaneous and fearless world of Maier through her photography. ​​​​​​​
The logo explores the concept of Anomaly i.e. deviation from order. The circles are indicative of a peep hole, playing with the idea of the audience peeping into the live of Vivian Maier. The final logo is flexible for usage in different mediums and scenarios. The orange dot in the logo can be masked with any of her photographs to suit the narrative of the brand collateral like shown below -
